Technological advancements often undermine pseudoscience, but in the case of astrology, they have broadened its appeal. Horoscope sections in newspapers helped astrology gain popularity in the early 20th century, while new users of cellphones and the internet increased interest in stargazing.
According to a Harris Poll poll conducted in 2024, 70% of Americans “somewhat” or “strongly” believe in astrology. The fall of organized religion, which has led to a quest for purpose elsewhere—from politics to gyms—is one factor contributing to this allure. The stress of contemporary life is another frequently offered explanation: according to 61% of Americans, astrology offers solace during uncertain times. During the COVID-19 epidemic, interest soared. In December 2020, searches for “astrology” on Google reached a ten-year high worldwide.
Prophecies are now considerably easier to obtain because of AI. Previously, people had to see an astrologer in person to learn about their life and love possibilities; now, they can only enter their birthdate and time on digital platforms like KundliGPT. A large-language model trained on pertinent data, such as planetary positions and astrological content from websites and forums, is used by the company to create replies. Co-Star employs artificial intelligence (AI) methods to integrate NASA space data with human astrologers’ insights to provide customers with tailored answers.
Source: Economist
